Problem statement
The client, an American multinational retail company with a large portfolio of brands, was looking to optimize its retail media campaigns. The company had an inbuilt RMN that ran onsite campaigns directly on the website, but the client was looking to improve its overall functionality.
Impact
- Accurate onsite banner pricing recommendations
- Improved user experience and optimized sales process
- Maximized revenue generation from onsite banner campaigns
- Reduced manual touchpoints
- End-to-end user flow for media pricing and reservation
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