Problem statement
The client company wanted to:
- Efficiently evaluate the effects of different promotions run in the past.
- Derive insights from successful promotions that will aid future ventures.
- Forecast demand at a nuanced level to optimize promotional plans and streamline current business processes.
Impact
- Reduced time in evaluating promotions by an estimated 50%
- Provided an accurate understanding of key increment drivers to all stakeholders
- Increased accuracy of forecasts by an estimated 20%
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