Problem statement
The client, a global CPG company, had strategists and managers dedicated to assortment planning. However, their employees used spreadsheets and relied on traditional and non-customizable tools. The client requested the development of a tool tailored to their needs that would take the role of an all-in-one platform for all things related to assortment planning and optimization.
Impact
- Unified assortment planning into a one-stop solution or tool with version-controlling capability
- Simulated the impact of SKU conversions within and across brands
- Integrated metrics and functions to easily measure demand transference and product cannibalization
- Delivered a detailed view of competitors and their impact on products
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