Unpack Data-Driven Insights for Your CPG Business

In CPG, every day is a battle for share, shelf, and margin. From volatile demand and supply disruptions to shifting consumer loyalties and mounting price pressures — the fight to grow profitably has never been tougher. MathCo partners with the world’s leading CPG brands to turn these challenges into opportunities. We bring together seasoned CPG experts, decades of category experience, and proprietary AI accelerators to deliver Systemic AI — intelligence embedded across your value chain, not bolted on in silos. By combining your unique business context with advanced analytics, we create contextualized intelligence that understands category dynamics, shopper behavior, channel realities, and supply chain complexities. This isn’t generic AI — it’s built for your brand, challenges, and growth ambitions.  

Moving from traditional to modernized data foundations is essential for CPG enterprises to enhance data accessibility, security, and usability. MathCo establishes scalable, cloud-native architectures that future-proof data ecosystems and enable real-time ingestion and processing through our Omni Ingestor accelerator. With AI-augmented centralized governance and metadata management—powered by our Governance Toolkit, Unity Catalog migration toolkit, and more—we ensure trusted, compliant, well-orchestrated data operations. The result: democratized data, AI-ready assets, and reliable systems that unlock agility, accelerate innovation, and deliver sustained business value. 

MathCo combines extensive supply chain expertise with proprietary AI-driven accelerators to enable intelligent business orchestration for CPG enterprises. Through real-time Supply Chain Control Towers, accurate Market Potential Estimation, and advanced AI-powered Demand and Supply Planning, MathCo enables leadership teams to proactively anticipate disruptions, optimize inventory levels, and quickly capitalize on market opportunities. These capabilities deliver agile supply chains that anticipate disruptions, adapt instantly, and remain future-ready.

Marketing has long been a pointed, periodic analysis—but in today’s dynamic landscape, it must evolve into always-on measurement: a transformative source for growth, efficiency, and brand relevance. MathCo integrates data, analytics, and AI at every stage of the marketing lifecycle, powered by proprietary GenAI accelerators that enable faster insight consumption and smarter decision-making. Our solutions, such as Always-On MMM, Retail Media Measurement, Campaign Optimization, and Synthetic Testing—equip leadership teams with continuous, granular visibility into performance, enabling proactive adjustments that maximize ROI, enhance consumer engagement, and sustain market leadership.

Growth potential in the CPG landscape is increasingly saturating owing to rising competitors, private labels, and other factors. To overcome this, enterprises must maximize price, promotions, pack mix, and trade spend. Our solutions, including Assortment Planning, Promo Effectiveness Analysis, Price Elasticity Modeling, Sales Driver Analysis, and RGM Connected Systems—empower leadership teams to optimize spend, refine strategies in real time, and capture untapped profitability, driving accelerated margin growth and competitive advantage.

To meet consumer expectations and win their loyalty, businesses should always be a step ahead and anticipate demand shifts. Rising traditional research costs, scattered shopper metrics, delayed syndicated data delivery, and reliance on manual effort to unlock shopper insights remain critical challenges that hold enterprises back. Our consumer insights capabilities help enterprises break free from these and drive targeted actions. Through Growth Opportunity Hacker, Synthetic Data-Based Consumer Research, Consumer Persona Analysis, CLTV Analysis, and more, we offer leaders relevant insights in real-time, empowering them to make data-driven decisions.

For CPG enterprises, last-mile executions rely on sales reps and their efficiency. To win this critical touchpoint, the focus must move from manual and traditional approaches to equipping reps with the right tools powered by Agentic AI and GenAI. We empower sales reps with intelligent real-time solutions – Planogram Compliance, Sales Coach Apps, Account Growth Analytics, Account-based Pricing Analysis, and more. Our approach helps enterprises equip their teams to execute with the right insights, maximize every store visit, and turn every conversation into a competitive win.

Revolutionize Your Business Growth with GenAI

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Our Experience

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Trade Promo Optimization

Data-driven TPO processes help global enterprises manage promotional budgets, assess the impact of promotional efforts, and plan promotional activities effectively.

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Preventing Revenue Loss through Data Discoverability Tool

Operational efficiency and success rely on unified data management, as growing data volumes overwhelm enterprises using outdated systems.

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Assortment Planning Tool

Assortment planning powered by data and analytics can help CPG companies strategically curate their product offerings based on consumer preferences.

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Meet Our Experts

Take the next step towards excellence with our leaders

Aakarsh Kishore

Chief Product Officer

Silvana Dimitrov

Partner

Aditya Durai

Delivery Unit Head

Ishan Basu

Delivery Unit Head

Nabeel Ahmed

Principal

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