Unpack Data-Driven Insights for Your CPG Business

Data-powered innovations can help CPG companies gain a competitive edge. Our highly nuanced business and domain-infused application accelerators can equip enterprises with the right solutions and strategies to extract greater value. By adding a layer of interconnected architecture to our solutions, we also ensure our clients get the most from their data assets while capturing and combining the strengths of critical business drivers like Revenue Growth Management (RGM), Marketing, and more. Our unique solutions and strategies are designed to tackle complex challenges and ensure that they enable businesses to attain self-sufficiency.

Marketing Mix Modeling (MMx) helps accurately evaluate and plan promotional initiatives. Our specialized approach enables businesses to reduce the cost of growth by maximizing the ROI of marketing spending, helping them determine the short- and long-term impact of marketing investments. Our integrated model is designed to capture synergies across omnichannel and offline platforms. We also employ a dynamic optimizer to analyze various business scenarios and provide optimal spending strategies for enterprises.

Pricing and promotions are central to driving revenue for CPG companies. At the heart of our approach is optimizing pricing and promotion strategies, achieved through system modeling that captures the interplay of business processes across multiple channels. We also incorporate causal modeling to estimate and derive business inferences that enable quick and efficient decision-making. Our expertise in developing price elasticities and impact solutions enables businesses to accurately gauge the results and opportunities arising from their pricing strategies. Additionally, we craft an optimized promotion calendar to maximize revenue and margin lift.

Product assortment and distribution are pivotal in driving success in the CPG industry. Our approach involves a comprehensive analysis of market trends and fluctuations, enabling us to assess and refine localized product affinities and assortment plans. Using an intelligent, data-powered recommender tool, we navigate the nuanced and complex business constraints to help our clients achieve their objectives. We have also developed a key account framework solution that customizes our clients' assortment planning and distribution strategies.

Proactive Revenue Growth Management (RGM) is essential for CPG companies to navigate unexpected disruptions. Using our unique Connected Intelligence approach coupled with Generative AI, our RGM suite enables simplified decision-making on all levers like pricing optimization, expert-driven assortment structures, and more. This helps global enterprises overcome common RGM pitfalls, discover the gaps in their present strategy, and take an analytical approach to generate high-impact and high-value Marketing Qualified Leads (MQLs) while having complete control of their data. Our process ensures that our clients own their intelligence, enabling them to derive valuable data seamlessly and at any point in their growth journey.

In a rapidly evolving CPG domain, understanding shopper behavior is paramount. Our continuous analysis of shopper behavior integrates social, secondary, and survey data to capture crucial insights. We employ these insights to drive targeted shopper recruitment and engagement strategies, enabling our clients to achieve their growth objectives. Insights derived from these practices are also used to develop shopper-driven innovation and product selection strategies that can boost brand loyalty and engagement.

Accurate demand forecasting is pivotal for driving growth and revenue in the CPG industry. Through an adaptive, multi-scenario forecasting system, we help global enterprises address disruptions and adapt to real-time changes. By integrating this system with scalable business processes, we help our clients eliminate redundancies and optimize their forecasts. With an innovative and advanced algorithm design, we ensure continuous performance enhancement to deliver the most accurate forecast results.

A resilient supply chain system is a core pillar for growth in the CPG industry. We specialize in creating a comprehensive end-to-end supply chain visibility system that uncovers operational inefficiencies and reveals untapped opportunities for our clients. Our approach is designed to guarantee seamless product availability as we fine-tune inventory stocking based on intricate market, customer, and consumer demand patterns.

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Our Experience

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Trade Promo Optimization

Data-driven TPO processes help global enterprises manage promotional budgets, assess the impact of promotional efforts, and plan promotional activities effectively.

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Preventing Revenue Loss through Data Discoverability Tool

Operational efficiency and success rely on unified data management, as growing data volumes overwhelm enterprises using outdated systems.

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Assortment Planning Tool

Assortment planning powered by data and analytics can help CPG companies strategically curate their product offerings based on consumer preferences.

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Meet Our Experts

Take the next step towards excellence with our leaders

Aakarsh Kishore

Partner

Silvana Dimitrov

Partner

Aditya Durai

Delivery Unit Head

Ishan Basu

Delivery Unit Head

Nabeel Ahmed

Principal

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