Thought Leadership Hub: Explore, Learn, and Grow Your Business
Leveraging Multi-Touch Attribution for Optimizing Pharmaceutical Content-Level Messaging
This white paper introduces a Multi-Touch Attribution (MTA) methodology for the pharmaceutical industry, providing deep insights into tactic messaging and content. It explores how personalized marketing affects New-to-Brand prescriptions (NBRx) and focuses on specific HCP cohorts for targeted analysis, surpassing traditional MTA frameworks with granular data.
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