Enhancing Referral Alerts: Streamlining Operations and Improving HCP Targeting

Solution HCP Referral Alert Pipeline
Solution HCP Referral Alert Pipeline
Industry Pharma
Region North America
Technology AWS
Context
The healthcare industry is increasingly adopting data-driven insights to improve HCP targeting and operational efficiency. As oncology continues to evolve, managing real-world data effectively has become critical for tracking referrals and ensuring that patients receive timely and appropriate care. The challenges of handling large datasets and extracting actionable insights are prevalent, impacting healthcare organizations to enhance HCP outreach. Efficient referral management has become essential to navigating the complexities of healthcare and maintaining competitive advantages in a rapidly changing landscape. 
Problem statement

Our client, a leading global healthcare organization, was facing significant limitations with their externally managed referral generation process. The lack of control over business rules led to inconsistencies in referral quality and alignment with strategic objectives. These challenges hindered engagement and affected outcomes, especially in tracking tumor-specific referrals. They sought to internalize and standardize this process by developing a data-driven referral management system. This system would align with their specific business goals, regulatory requirements, and provide greater agility in managing referrals, ultimately enhancing the efficiency of their physician outreach and marketing strategies.  

Impact

  • Cost Savings: Saved $250K annually by internalizing the system. 
  • Improved Accuracy: Enhanced predictions by 20% over external vendors. 
  • Scalable Architecture: Gained better control over business rules with scalable architecture adaptable to new indications. 

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