Data-driven sales initiatives: Personalized, customer-centric sales and marketing efforts yield better ROI than a one-size-fits all approach. However, studies have shown that 94% banking firms fail to deliver on their promise of personalization.[1] With data and analytics-driven initiatives, banks can gain access to extensively segmented customer demographics, and target marketing initiatives by mapping products, offers, cross-selling… Continue reading Seven Ways to Leverage Data Science in the Banking Industry
Topic: Data Science Consulting
How Can Companies Enhance Their CRM Initiatives with Augmented Analytics?
Delivering top-notch consumer service is undoubtedly the priority of every business. In order to ensure that consumers are delighted with products and services on offer, having a robust voice of customer analysis, i.e., a detailed analysis of consumer preferences and feedback is important. Customer feedback has also proven to be pivotal to operational success and… Continue reading How Can Companies Enhance Their CRM Initiatives with Augmented Analytics?
Predictive Analytics: Unlocking New Avenues for Public Transportation
According to recent research from Valuates, the global smart transportation market is set to grow at a CAGR of 8.3% from 2021–2026, reaching a value of $121 million by the end of the forecast period.[1] One of the factors contributing to this growth is increasing government investment in smart cities and intelligent transport systems (ITSs), requiring… Continue reading Predictive Analytics: Unlocking New Avenues for Public Transportation
Reimagining Premium Retail Brands in a Post-COVID World
A BBC report revealed that “Retailers suffered their worst annual sales performance on record in 2020, driven by slump in demand for fashion and homeware products,” and that the sales records were the worst in 25 years. [1] From fluctuating consumer behavior to disruption in supply chain and a drastic fall in demand for premium products, companies… Continue reading Reimagining Premium Retail Brands in a Post-COVID World
How Does Analytics Unlock the Optimum Benefits Of 5G For the Transportation Industry?
5G, the most recent update in cell networks unlocks a plethora of connectivity upgrades from reducing instances of lagging to enabling enhanced device-to-device collaboration, real-time. 5G is estimated to have a lag only of 1 millisecond, which is about 50 times faster than 4G. [1] Therefore, the extent of the potential it can unlock is immense and… Continue reading How Does Analytics Unlock the Optimum Benefits Of 5G For the Transportation Industry?
How AI is Augmenting Cybersecurity for the BFSI Industry
According to the World Economic Forum’s Global Risks 2021 report, cybercrime ranks among the top threats to the global community, alongside pressing concerns such as climate change and natural disasters, and livelihood crises. In fact, 39%, 53%, and 50.2% of the 2020 Global Risks Perception Survey’s respondents named cybersecurity failure as short-, medium-, and long-term… Continue reading How AI is Augmenting Cybersecurity for the BFSI Industry
Going D2C: Data-Driven Transformations for the CPG Industry
The direct-to-consumer (D2C/DTC) approach marks a significant turning point for CPG businesses, owing to the consistent customer engagement—and the possibility of bringing in long-term shoppers—it makes possible. Before 2020, CPG players were also actively entering the DTC space, for instance, with a CPG giant buying out a personal grooming business for $1 billion.[1] However, the… Continue reading Going D2C: Data-Driven Transformations for the CPG Industry
How can AI & ML make sustainability initiatives viable for the CPG industry?
Did you know that if the CPG sector was to be thought of as a country, “its carbon dioxide emissions would be second only to those of China”? [1] Understandably there is growing consumer awareness about sustainability, and it is driving their purchase behavior. Consider this, “Products that claimed to have a sustainability-friendly feature accounted for 16.6%… Continue reading How can AI & ML make sustainability initiatives viable for the CPG industry?
Augmented Analytics: Revolutionizing Data Management for BFSI
Augmented analytics is proving to be a game-changer across industries—its impact is most apparent in streamlining data management processes, making data accessible to business users, and improving products/services offered. According to recent research, the augmented analytics market is set to expand at a CAGR of 30.6%, growing from USD 4.8 billion in 2018 to USD… Continue reading Augmented Analytics: Revolutionizing Data Management for BFSI
Four Ways AI & ML Are Heralding the Era of Smart Tolling
Tolling is a practice that has existed for many centuries, across regions. Tolls were in use as early as the European Middle Ages. The funds collected were used to support bridge construction. Reportedly, “the fee for a horse and rider was two deniers (pennies); a wagon, four deniers; a donkey, cow, or sheep, one-half denier.… Continue reading Four Ways AI & ML Are Heralding the Era of Smart Tolling