This white paper introduces a Multi-Touch Attribution (MTA) methodology for the pharmaceutical industry, providing deep insights into tactic messaging and content. It explores how personalized marketing affects New-to-Brand prescriptions (NBRx) and focuses on specific HCP cohorts for targeted analysis, surpassing traditional MTA frameworks with granular data.
Topic: Data Science Consulting
4 Data Engineering Challenges Hurting Your Organization
Data engineering transforms raw data into high-quality, actionable insights by integrating security, data management, DataOps, and software engineering. It focuses on building robust platforms for efficient data flow, supporting business intelligence and decision-making. This white paper explores the top four challenges in data engineering, as projects grow in popularity and complexity.
From Data to Discovery: Harnessing the Power of Knowledge Graphs in Drug Development
Integrating and exploring diverse datasets have become crucial for unlocking the complexities in the relationships between genes, diseases, and pharmaceuticals. By combining gene data from the National Center for Biotechnology Information (NCBI), disease data from DisGeNET, and drug data from DrugCentral, this white paper aims to create a comprehensive knowledge graph to visually represent intricate relationships between various entities such as diseases, genes, drugs, and symptoms.
Unlock Fashion Retail Success: Mastering Promotional Effectiveness Measurement
In the dynamic retail world, effective promotions are crucial, especially for fashion and lifestyle brands with high inventory turnover. Advanced analytics and deep business insights are key to accurately measuring promotional performance, driving sales growth, attracting new customers, and building brand loyalty. This article explores how analytics can revolutionize promotional impact evaluation.
Assessing Analytical Maturity of An Organization – Part 2: How Does Your Data Strategy Stack Up?
This is the second part in an on-going series of Assessing Analytical Maturity – Are your Analytical efforts Viable? If you are new to this series, we recommend reading the first part here. Picking up from where we left off, it is time to get our hands dirty and deep dive into the various dimensions… Continue reading Assessing Analytical Maturity of An Organization – Part 2: How Does Your Data Strategy Stack Up?
Cloud-based AI/Machine Learning Workflows and Hyperautomation: Tech Tools to Accelerate Business Innovation
Within the next year, leading organizations are looking to double their number of Artificial Intelligence (AI) projects, with nearly 40% of them looking to deploy AI solutions by the end of this year alone [1]. We specifically consider two trends that are slated to gain prominence in the coming years – cloud-based AI and ML… Continue reading Cloud-based AI/Machine Learning Workflows and Hyperautomation: Tech Tools to Accelerate Business Innovation
MMx: Transforming Pharma Marketing for the Digital Age
Introduction The pharma industry is increasing its investment in marketing and advertising efforts, with digital ad spend alone crossing USD 6 billion in 2022 [1]. Research has even shown that the industry has overtaken the tech industry to become the second-largest sector for ad spend in 2023 [2]. With these investments on the rise, it… Continue reading MMx: Transforming Pharma Marketing for the Digital Age
Design in Analytics: A Unique Intersection Driving Innovation and Value
Vincent van Gogh’s The Starry Night is one of the most famous paintings in the world. Instantly recognizable, its various recreations and renditions can be seen on murals, notebook covers, and even memes. But did you know that Van Gogh’s iconic brushstrokes address an unsolved physics problem? Scientists who attempted to construct a theoretical model… Continue reading Design in Analytics: A Unique Intersection Driving Innovation and Value
Unlocking Revenue Growth with Modern-Day RGM Practices in CPG
Modern-day Revenue Growth Management (RGM) embraces data-driven strategies to navigate evolving market complexities, optimizing pricing, promotions, assortment planning, and channel management. By leveraging data, CPGs unlock growth avenues and tailor strategies for sustainable success in the digital era.
Sales Innovation: Navigating Digital Disruption & Evolving Consumer Behavior
As Consumer Packaged Goods (CPG) companies grapple with shifting consumer behavior and market complexities, a data-driven approach is imperative to transform sales operations. This article explores the changing landscape of sales functions within CPG companies and the need to prioritize customer focus, manage increased responsibilities, and drive the adoption of digital tools for sustained growth.