While the healthcare industry grapples with patient non-compliance, patient support programs (PSPs) emerge as a crucial solution. However, the multifaceted nature of reasons behind non-compliance necessitates the optimization of PSPs through a meticulous analysis of each contributing factor.
Case Study Topic: Data Science Consulting
Patient Risk Scoring
Patient support programs (PSPs) are pivotal in enhancing drug access, utilization, and adherence. Despite substantial investments, the enrollment for these programs often falls short of expectations. Overcoming this challenge necessitates a data-driven strategy, leveraging the power of artificial intelligence and machine learning (AI/ML).
Promo Effectiveness Measurement
The evolution of digital channels has revolutionized pharma marketing, providing expansive outreach for campaigns. Yet, assessing the success of marketing endeavors demands significant investment in fast, accurate, and flexible AI/ML techniques.