MathCo created a multi-year commercial digital transformation roadmap for a leading connectivity technology manufacturer.
Case Study Topic: Business Intelligence
Custom Cross-Sell Recommendation Engine
Insurance companies require data-driven insights that can be leveraged to understand their customers and identify relevant products for cross-selling. Analyzing this restricted data pertaining to a vast clientele becomes a tedious task.
Trade Promo Optimization
Data-driven TPO processes help global enterprises manage promotional budgets, assess the impact of promotional efforts, and plan promotional activities effectively.
Optimizing Retail Media Network
Retail media marketing is redefining digital advertising. By integrating advanced data analytics, brands can own intelligent retail media networks that can help them reach their customers easily.
Promo Effectiveness Measurement
The evolution of digital channels has revolutionized pharma marketing, providing expansive outreach for campaigns. Yet, assessing the success of marketing endeavors demands significant investment in fast, accurate, and flexible AI/ML techniques.