Gen AI-Powered Marketing Co-Pilot

Industry CPG
Region US
Solution Generative AI Chatbot
Context
The rising demand for innovation and personalization in the food and beverage industry has pushed companies to seek support from AI technologies. For large-scale enterprises, developing a generative AI chatbot can help them gain a competitive advantage while adapting to evolving customer preferences effectively. Using an industry-specific generative AI chatbot, these companies can acquire smart and intelligent insights on various organizational aspects, from recipe optimization and confection customization to quality control.
Problem statement

Our client, a global confectionary and food product manufacturer in the US, has an in-house data and analytics team responsible for obtaining vital insights from vast amounts of business data. However, they were heavily dependent on manual procedures for this and were looking to implement Generative AI solutions to make this process easy and effective. To address this issue, we approached the client with the idea of building a chatbot, and we even developed a proof-of-concept (PoC) chatbot to showcase its value add-ons.

Impact

  • Developed a chatbot application for business users
  • Reduced manual effort to answer shortlisted L1 and L2 questions
  • Improved the data querying process

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