Problem statement
Our client faced several critical challenges that hindered their market data analysis efforts. They aimed to refine the process as they relied on multiple, disconnected tools, resulting in inefficiencies and the risk of errors. Their existing systems lacked the capability to analyze data at a detailed level, particularly at the Product Purchase Group (PPG) level, limiting the granularity of their insights. Additionally, the need for manual data manipulation and reliance on scattered data sources made it difficult to conduct deep market analysis and inform strategic decision-making.
Impact
- Achieved $1.5M in direct cost savings.
- Increased Net Incremental CMA by 0.3 – 0.5%.
- Reduced sell-out data analysis time by 50%.
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