Within the next year, leading organizations are looking to double their number of Artificial Intelligence (AI) projects, with nearly 40% of them looking to deploy AI solutions by the end of this year alone [1]. We specifically consider two trends that are slated to gain prominence in the coming years – cloud-based AI and ML… Continue reading Cloud-based AI/Machine Learning Workflows and Hyperautomation: Tech Tools to Accelerate Business Innovation
Topic: Data Science Consulting
MMx: Transforming Pharma Marketing for the Digital Age
Introduction The pharma industry is increasing its investment in marketing and advertising efforts, with digital ad spend alone crossing USD 6 billion in 2022 [1]. Research has even shown that the industry has overtaken the tech industry to become the second-largest sector for ad spend in 2023 [2]. With these investments on the rise, it… Continue reading MMx: Transforming Pharma Marketing for the Digital Age
Design in Analytics: A Unique Intersection Driving Innovation and Value
Vincent van Gogh’s The Starry Night is one of the most famous paintings in the world. Instantly recognizable, its various recreations and renditions can be seen on murals, notebook covers, and even memes. But did you know that Van Gogh’s iconic brushstrokes address an unsolved physics problem? Scientists who attempted to construct a theoretical model… Continue reading Design in Analytics: A Unique Intersection Driving Innovation and Value
Unlocking Revenue Growth with Modern-Day RGM Practices in CPG
Modern-day Revenue Growth Management (RGM) embraces data-driven strategies to navigate evolving market complexities, optimizing pricing, promotions, assortment planning, and channel management. By leveraging data, CPGs unlock growth avenues and tailor strategies for sustainable success in the digital era.
Sales Innovation: Navigating Digital Disruption & Evolving Consumer Behavior
As Consumer Packaged Goods (CPG) companies grapple with shifting consumer behavior and market complexities, a data-driven approach is imperative to transform sales operations. This article explores the changing landscape of sales functions within CPG companies and the need to prioritize customer focus, manage increased responsibilities, and drive the adoption of digital tools for sustained growth.
Digitizing Revenue Growth Management for Scale and Impact
The CPG industry grapples with digital disruptions, supply chain complexities, and inflationary pressures. To overcome these hurdles, companies must rely on data-driven Revenue Growth Management (RGM).
Optimizing Data Protection: Leveraging BigQuery for Disaster Recovery
Understanding the need for Disaster Recovery According to the Uptime Institute’s Annual Outage Analysis 2021 report, 40% of company outages or service interruptions cost between $100,000 and $1 million, with approximately 17% costing more than $1 million [1]. Therefore, for operators of mission-critical systems, recovering data from sudden outages and data breaches through effective recovery… Continue reading Optimizing Data Protection: Leveraging BigQuery for Disaster Recovery
Three Major Factors Transforming the Media & Entertainment Industry
This article explores three major factors shaping the future of the media and entertainment industry, namely the growing influence of social media on marketing and content distribution, the increasing buying power of Gen Z, and the role of analytics and artificial intelligence (AI) in improving various aspects of the industry, such as content customization, distribution, and metadata tagging.
Racing to Set Up a Data Science CoE? Here are 5 Pitfalls to Avoid
Setting up a Data Science Center of Excellence (COE) is essential for becoming a data-driven organization, but avoid these mistakes.
The Changing Face of Financial Planning and Analysis in CPG
Amidst evolving consumer behavior and economic fluctuations, CPG companies turn to advanced analytics, AI, and automation in FP&A for efficiency, data accuracy, and market adaptability.