Predictive Analytics: Unlocking New Avenues for Public Transportation

According to recent research from Valuates, the global smart transportation market is set to grow at a CAGR of 8.3% from 2021–2026, reaching a value of $121 million by the end of the forecast period.[1] One of the factors contributing to this growth is increasing government investment in smart cities and intelligent transport systems (ITSs), requiring… Continue reading Predictive Analytics: Unlocking New Avenues for Public Transportation

Reimagining Premium Retail Brands in a Post-COVID World

A BBC report revealed that “Retailers suffered their worst annual sales performance on record in 2020, driven by slump in demand for fashion and homeware products,” and that the sales records were the worst in 25 years. [1] From fluctuating consumer behavior to disruption in supply chain and a drastic fall in demand for premium products, companies… Continue reading Reimagining Premium Retail Brands in a Post-COVID World

How Does Analytics Unlock the Optimum Benefits Of 5G For the Transportation Industry?

5G, the most recent update in cell networks unlocks a plethora of connectivity upgrades from reducing instances of lagging to enabling enhanced device-to-device collaboration, real-time. 5G is estimated to have a lag only of 1 millisecond, which is about 50 times faster than 4G. [1]  Therefore, the extent of the potential it can unlock is immense and… Continue reading How Does Analytics Unlock the Optimum Benefits Of 5G For the Transportation Industry?

Going D2C: Data-Driven Transformations for the CPG Industry

The direct-to-consumer (D2C/DTC) approach marks a significant turning point for CPG businesses, owing to the consistent customer engagement—and the possibility of bringing in long-term shoppers—it makes possible. Before 2020, CPG players were also actively entering the DTC space, for instance, with a CPG giant buying out a personal grooming business for $1 billion.[1] However, the… Continue reading Going D2C: Data-Driven Transformations for the CPG Industry

Augmented Analytics: Revolutionizing Data Management for BFSI

Augmented analytics is proving to be a game-changer across industries—its impact is most apparent in streamlining data management processes, making data accessible to business users, and improving products/services offered. According to recent research, the augmented analytics market is set to expand at a CAGR of 30.6%, growing from USD 4.8 billion in 2018 to USD… Continue reading Augmented Analytics: Revolutionizing Data Management for BFSI

The Advantage of Real-time Analytics for BOPIS

The global pandemic has expedited the adoption of digital channels for consumers almost overnight. Not only has it enforced a need to practice high standards of hygiene but has also brought on board a large consumer base to adopt technology—one of the stronger catalysts in the overall adoption of digital channels. Retailers have leveraged this… Continue reading The Advantage of Real-time Analytics for BOPIS

Five Ways Data Can Power the Airline Industry Reboot in Pandemic Times

The revenue loss for the aviation industry, worldwide, due to the pandemic outbreak is estimated to be at 314 Billion USD [1]. The economic implications of the COVID-19 pandemic, therefore, are far-reaching, to say the very least. The airlines industry has been one of the worst affected sectors where businesses came to a screeching halt as… Continue reading Five Ways Data Can Power the Airline Industry Reboot in Pandemic Times

Assessing Analytical Maturity of an Organization – Part 1: Are Your Analytics Efforts Viable?

How did David with only a staff, sling, and five stones from a brook defeat the Philistine giant Goliath? Why did the ‘unsinkable ship of dreams’, the Titanic sink to the depths of the Atlantic Ocean on its maiden voyage? And why are organizations, big or small, unable to extract true value even after investing millions… Continue reading Assessing Analytical Maturity of an Organization – Part 1: Are Your Analytics Efforts Viable?

Delving Deep into the Causation vs Correlation in Data Science Analogy

Popularity of the field of Data Science has given birth to a debate on how we use the words correlation and causation, suggesting distinct meaning of each rather than one complementing the other. Commonly, correlation has always been used to substantiate that a strong relationship between two events meant an influence of one over the… Continue reading Delving Deep into the Causation vs Correlation in Data Science Analogy

Is Your in-house Analytics Center SLEAK?

The data sciences industry is growing at a rapid pace, making it seem like it has been around forever. It was only in 2012, that HBR claimed ‘Data scientist’ to be one of the sexiest job of this century. In today’s world, it is very rare for large enterprises to outsource functions like sales or… Continue reading Is Your in-house Analytics Center SLEAK?