Topic: Data Analysis

How did David with only a staff, sling, and five stones from a brook defeat the Philistine giant Goliath? Why did the ‘unsinkable ship of dreams’, the Titanic sink to the depths of the Atlantic Ocean on its maiden voyage? And why are organizations, big or small, unable to extract true value even after investing millions… Continue reading Assessing Analytical Maturity of an Organization – Part 1: Are Your Analytics Efforts Viable?

Popularity of the field of Data Science has given birth to a debate on how we use the words correlation and causation, suggesting distinct meaning of each rather than one complementing the other. Commonly, correlation has always been used to substantiate that a strong relationship between two events meant an influence of one over the… Continue reading Delving Deep into the Causation vs Correlation in Data Science Analogy

The data sciences industry is growing at a rapid pace, making it seem like it has been around forever. It was only in 2012, that HBR claimed ‘Data scientist’ to be one of the sexiest job of this century. In today’s world, it is very rare for large enterprises to outsource functions like sales or… Continue reading Is Your in-house Analytics Center SLEAK?

Since the introduction of GDPR legislation, PII or Personally Identifiable data is potentially regarded as highly inflammable, as GDPR infractions and data scandals burn up corporate coffers. Regulators had long warned businesses of steep fines amounting up to 4 percent of a company’s annual turnover or €20 million – the higher of the two. The… Continue reading Implications of GDPR in Analytics Driven Enterprises

An established real-estate giant in Asia faced a conversion challenge. Despite being a home-grown brand that appreciated strong customer loyalty and consumer product interest with solid walk-in numbers, the same enthusiasm did not reflect in the property purchase numbers. After several months of witnessing good walk-ins to sales conversion rates, the brand saw a drop… Continue reading When Real Estate Analytics & Novel Advertising Helped a Leading Asian RE Giant Boost Apartment Sales

This is the fourth part in an on-going series of Assessing Analytical Maturity – Are your analytics efforts viable? If you are new to this series, we recommend reading the first part here, the second part here, and the third part here. In our quest to assess analytical maturity of an organization, we have covered… Continue reading Assessing Analytical Maturity – Part 4a: How Investing in The Right People Can Be a Gamechanger For Your Analytical Transformation

This is the third part in an on-going series of Assessing Analytical Maturity – Are your Analytical efforts Viable? If you are new to this series, we recommend reading the first part here and the second part here. Our last post was dedicated to establishing the power of data and more so how ‘Data is the new oil’.… Continue reading Assessing Analytical Maturity – Part 3: The Role of Robust Data Infrastructure in Driving Organizational’ Analytical Maturity

“At our company, we derive 100% value from all our Advanced Analytics Efforts.”If you were to respond to this statement in just a ‘Yes’ or a ‘No”, can you give us a resounding ‘YES!’, with absolute certainty?Chances are, you cannot. And you can be assured, you’re not the only one. One of the biggest challenges… Continue reading Common Mistakes Companies Make that Derail Their Analytics Solutions