The procurement landscape is rapidly evolving with technological advancements and complex global supply chains. Organizations must address challenges in efficiency, accuracy, and strategic alignment to remain competitive. This article delves into the pivotal role of data analytics and Gen AI in shaping the future of procurement, highlighting MathCo’s innovative solutions.
Topic: Business Intelligence
Unlock Fashion Retail Success: Mastering Promotional Effectiveness Measurement
In the dynamic retail world, effective promotions are crucial, especially for fashion and lifestyle brands with high inventory turnover. Advanced analytics and deep business insights are key to accurately measuring promotional performance, driving sales growth, attracting new customers, and building brand loyalty. This article explores how analytics can revolutionize promotional impact evaluation.
Sales Innovation: Navigating Digital Disruption & Evolving Consumer Behavior
As Consumer Packaged Goods (CPG) companies grapple with shifting consumer behavior and market complexities, a data-driven approach is imperative to transform sales operations. This article explores the changing landscape of sales functions within CPG companies and the need to prioritize customer focus, manage increased responsibilities, and drive the adoption of digital tools for sustained growth.
The Changing Face of Financial Planning and Analysis in CPG
Amidst evolving consumer behavior and economic fluctuations, CPG companies turn to advanced analytics, AI, and automation in FP&A for efficiency, data accuracy, and market adaptability.
The Revenue Growth Management Playbook for CPG
To navigate the uncertain market conditions, CPG companies are focusing on Revenue Growth Management (RGM). Modern-day RGM is a proactive approach that uses AI and analytics to optimize pricing, promotions, trade investments, and assortment and distribution, helping CPG businesses thrive in challenging times by ensuring they sell the right products to the right customers at the right price and time.
Causal Inference and Statistical Tests for Business Analytics
What is causal inference? Suppose a fashion retail company takes out a promotional discount offer during a weekend and sees a considerable increase in sales that weekend. Should they celebrate the success of the promotional campaign which led to all that increased sales? Or should they pause to learn whether the uptick in sales was… Continue reading Causal Inference and Statistical Tests for Business Analytics
How Can CPG Companies Weather the Economic Storm?
As the specter of an impending recession looms over the economy, especially in the US with soaring inflation rates, the Consumer Packaged Goods (CPG) industry is preparing to weather the storm. Reflecting on lessons from the Great Recession of 2008, CPG companies are focused on understanding evolving consumer behavior, continued investments in growth, and bolstering supply chain resilience to navigate the challenges of 2023.
The Value of Real-Time Streaming Analytics for Businesses, Demonstrated
In today’s data-driven landscape, traditional analytics approaches are increasingly giving way to emerging technologies like real-time streaming analytics. By using real-time streaming analytics, companies can unlock faster decision-making, streamline operations, and accelerate growth.
Your ‘No-Nonsense’ Guide to Retail Media Marketing
Retail media networks offer a powerful means for brands and advertisers to enhance their audience reach. However, successfully integrating and operating a retail media network is a complex endeavor, requiring companies to harness the capabilities of analytics and AI in order to fully unlock its potential.
What the Metaverse Could Mean for E-commerce
The metaverse is set to transform the online shopping experience from ‘click and buy’ to ‘experience and buy,’ offering businesses and consumers a new level of interaction and engagement