Amidst evolving consumer behavior and economic fluctuations, CPG companies turn to advanced analytics, AI, and automation in FP&A for efficiency, data accuracy, and market adaptability.
Topic: Business Intelligence
The Revenue Growth Management Playbook for CPG
To navigate the uncertain market conditions, CPG companies are focusing on Revenue Growth Management (RGM). Modern-day RGM is a proactive approach that uses AI and analytics to optimize pricing, promotions, trade investments, and assortment and distribution, helping CPG businesses thrive in challenging times by ensuring they sell the right products to the right customers at the right price and time.
Causal Inference and Statistical Tests for Business Analytics
What is Causal Inference? Suppose a fashion retail company takes out a promotional discount offer during a weekend and sees a considerable increase in sales that weekend. Should they celebrate the success of the promotional campaign which led to all that increased sales? Or should they pause to learn whether the uptick in sales was… Continue reading Causal Inference and Statistical Tests for Business Analytics
How Can CPG Companies Weather the Economic Storm?
As the specter of an impending recession looms over the economy, especially in the US with soaring inflation rates, the Consumer Packaged Goods (CPG) industry is preparing to weather the storm. Reflecting on lessons from the Great Recession of 2008, CPG companies are focused on understanding evolving consumer behavior, continued investments in growth, and bolstering supply chain resilience to navigate the challenges of 2023.
The Value of Real-Time Streaming Analytics for Businesses, Demonstrated
In today’s data-driven landscape, traditional analytics approaches are increasingly giving way to emerging technologies like real-time streaming analytics. By using real-time streaming analytics, companies can unlock faster decision-making, streamline operations, and accelerate growth.
Your ‘No-Nonsense’ Guide to Retail Media Marketing
Retail media networks offer a powerful means for brands and advertisers to enhance their audience reach. However, successfully integrating and operating a retail media network is a complex endeavor, requiring companies to harness the capabilities of analytics and AI in order to fully unlock its potential.
What the Metaverse Could Mean for E-commerce
The metaverse is set to transform the online shopping experience from ‘click and buy’ to ‘experience and buy,’ offering businesses and consumers a new level of interaction and engagement
E-commerce’s Social Makeover: How Social Media Is Changing the Face of Online Retail
As retail brands navigate the dynamic landscape of e-commerce, the combination of AI-powered solutions and social media offers a promising path, reshaping both social commerce and the customer experience
The Rise of Chatbots in E-commerce
As chatbots continue to evolve, they are becoming indispensable tools in the retail industry, enabling personalized, efficient, and scalable customer experiences while freeing up human agents for more complex tasks.
Four Ways to Shape a Digital-Forward Auto Insurance Ecosystem
The changing landscape of auto insurance. In the last few years, the automobile industry has witnessed major shifts: customers preferring vehicle renting and sharing over ownership, autonomous vehicles prompting us to rethink road safety, and OEMs leveraging telematics to enable connected, data-driven vehicles. As much as this digital transformation has redefined the automotive experience, it… Continue reading Four Ways to Shape a Digital-Forward Auto Insurance Ecosystem