Unlocking Profitable Growth Through Intelligent Promo Analytics

Solution Price Promo Optimization
Solution Price Promo Optimization
Industry Retail
Region Global
Technology GCP
Context
In today’s competitive QSR landscape, promotions are a primary lever for driving traffic and increasing average order value. However, frequent and overlapping campaigns often make it difficult to isolate true impact. Without a structured promotion planning approach and lack of clear visibility into incrementality, brands risk over-investing in low-performing offers and eroding margins.

MathCo’s Promo Lift Analysis Framework empowers QSR organizations to strengthen their promotion planning by measuring promotional effectiveness at scale, optimize targeting, and ensure that growth initiatives deliver sustainable profitability rather than short-term volume spikes. 
Problem Statement

A global QSR brand sought to better understand the true impact of its ongoing promotional campaigns, including discounts, combo meals, and loyalty rewards. Overlapping offers and varied regional responsiveness limited visibility into incrementality and ROI. The brand needed a scalable, objective-led framework to optimize promotions, reduce waste, and enhance their promotion planning while driving growth. 

Impact

  • ~$5M incremental revenue from improved assortment planning. 
  • 7% sales growth across optimized store clusters. 
  • 75% of total revenue captured by top 10 optimized clusters. 

Access the Case Study to Learn More about This Partnership

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