The client faced significant challenges in unifying and operationalizing sales and engagement data across the enterprise, limiting their ability to generate timely, trusted, and actionable insights.
- Sales data fragmentation across channels and systems led to inconsistent metrics, manual data preparation, and no reliable Single Source of Truth for analytics consumption.
- Lack of a standardized data model prevented seamless integration of sales, formulary, CRM, and call activity data, restricting brand-, therapy-, and portfolio-level analysis.
- Inadequate scalability, security, and data governance in existing pipelines constrained reliable ingestion, controlled access, and long-term data usability.
- Disconnected reporting and non-aligned KPIs limited visibility into account performance and HCP engagement, reducing the effectiveness of targeting strategies and performance tracking.