GenAI Powered PMR Insights Engine

GenAI powered PMR Insights Engine
Solution NucliOS
Solution NucliOS
Industry Healthcare & Life Sciences
Region US
Technology NucliOS
Context

A leading pharmaceutical organization partnered with our team to build a GenAI-powered platform that could extract and synthesize insights from vast volumes of unstructured Primary Market Research (PMR) documents. Leveraging the Nuclios-based GenAI application, the solution delivered a 30% reduction in manual research costs and accelerated insight generation by 60%. The outcome was a strategic transformation in how business and research teams accessed, queried, and used PMR data to drive decision-making across therapeutic areas.

Problem statement

A global pharmaceutical major set out to build a GenAI platform to harness vast PMR data for faster strategic shifts and better decision-making. They faced challenges consolidating insights from unstructured presentations and Excel tabs across multiple therapeutic areas. The scattered data limited scalability and timely insights. The client also needed accurate, persona-specific responses to complex business questions by synthesizing structured and unstructured data. Solving these challenges was key to improving the accessibility and impact of PMR insights in a fast-paced, data-driven environment.

Impact

  • 30% reduction in manual research efforts, freeing up time for higher-value strategic work
  • 60% faster insight generation, significantly reducing turnaround time for business queries
  • Automated processing of PDFs, PPTs, and other formats, ensuring fast and accurate text extraction
  • Natural language interface for instant retrieval of insights without manual document review 

Access the Case Study to Learn More about This Partnership

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