
Problem statement
The client’s marketing and campaign effectiveness were hindered by inefficient data workflows and unreliable product and customer data. Several data-related issues disrupted operations, such as:
- High volume of duplicate and orphan records, inflating the total record count and increasing licensing costs.
- Confidentiality issues with equipment maintenance data and Personally Identifiable Information (PII), creating compliance and security risks.
- Redundant and unutilized data attributes from upstream systems, leading to inefficiencies in data usage and integration.
Impact
- Cost Reduction: Eliminating orphan records reduced licensing costs by ~50% and lowered downstream storage by 20%.
- Improved Data Trust: Enhanced product and customer profiling by treating duplication and validating data, leading to greater operational accuracy and higher ROI.
- Enhanced Governance: Confidentiality of sensitive manufacturing data was ensured, bridging compliance gaps, and establishing secure data practices.
- Operational Efficiency: The removal of redundant attributes and optimized integration streamlined workflows and improved system performance, aiding in better asset and lifecycle management.
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