Solution
Customer 360 Platform
Solution
Customer 360 Platform
Industry
Retail
Region
US
Technology
Databricks
Context
The client, a leading global fashion retailer with both online and brick-and-mortar presence, aimed to move from a fragmented understanding of customers to a unified Customer 360 view. They sought to integrate key touchpoints across the customer journey, including internal data sources such as store sales, finance and payments, and clickstream, alongside external marketing platforms like LiveRamp, Salesforce, and Amperity, to better understand customer behavior, drive personalization, and improve engagement.
Problem Statement
MathCo partnered with the client to consolidate customer interactions and behaviors into a single, cohesive view powered by Databricks:
- Designed and implemented a comprehensive customer data architecture on Databricks, covering the full spectrum from data ingestion to presentation, with built-in identity resolution and PII management.
- Developed robust identity resolution logic to unify disparate interaction logs across multiple platforms.
- Created a “Golden Customer Record” to provide a complete 360° view of each customer.
- Leveraged Databricks workflows and registered all assets in Unity Catalog, ensuring scalable, governed, and secure data processing.
Impact
- 15% uplift in conversions achieved through enhanced personalized targeting campaigns.
- 30%+ reduction in duplicate customer records, improving segmentation accuracy.
- 65% decrease in reported data quality issues, boosting trust in analytics.
- Processed over 4-5TB of data daily with 99%+ reliability, enabling scalable, data-driven decision-making.