A seismic shift in CPG consumer behavior In 2021, supply chain issues caused 70% of household consumers to switch brands, with 29% never switching back [1]. Despite the numerous measures taken by CPG firms, the rise in popularity of niche and D2C brands, the proliferation of e-commerce, and growing manufacturing costs have impacted cost lines,… Continue reading 3 Ways to Unlock CPG Supply Chain Monetization through AI-led Digitization