Integrated Application Hosting: How Snowflake and Databricks Are Ushering in Cloud’s Next Generation

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By
Parul Yadav
November 7, 2024 4 minute read

Cloud infrastructure has traditionally revolved around segmented services. Companies would get their computing, storage, and database needs from different vendors, which meant juggling a complex web of integrations and management tasks.  

But guess what? This old way of doing things is changing. Platforms like Snowflake and Databricks are stepping up to the plate with a new feature: the ability to host entire applications natively. 

It’s no longer just about managing data; it’s about managing the entire application lifecycle from a single platform. This shift is sparking a notable trend toward a one-stop-shop model for businesses.  

What Does This Mean for Businesses?

For years, businesses have been playing cloud service hopscotch—using one provider for storage, another for computations, and yet another for databases. While this setup got the job done, it often brought unnecessary complexity and costs. Platforms like Snowflake and Databricks are now breaking the mold by offering more integrated solutions. 

Take Snowflake’s new container services, for example. They let you host entire applications—code, infrastructure, services, and all—right on their platform. Databricks is also on this path, evolving its platform to provide a similarly comprehensive environment. This isn’t just about convenience; it’s part of a broader trend to simplify how we manage applications and data by bringing everything into one cohesive ecosystem. 

Where is This Trend Heading?

With these industry giants leading the charge, let’s explore where this trend might be heading: 

  • Enhanced Agility: By combining application hosting and data management, businesses can deploy and scale applications faster. This integrated approach simplifies workflows and speeds up time to market, making it easier to adapt to changing business needs. 
  • Cost Efficiency: Hosting everything on a single platform helps companies optimize their cloud spending. Reducing the overhead associated with managing multiple services opens the door to significant cost savings, making it easier to invest in innovative solutions. 
  • Simplified Operations: Managing a single platform for applications and data cuts down on operational complexity. Teams can work more collaboratively and efficiently, focusing on what really matters—developing great applications and insights from data. 
  • Improved Security: Keeping applications and data in the same ecosystem can also boost security. It allows organizations to implement cohesive security policies and controls, minimizing the risks of managing multiple, potentially disconnected services. 

Scalability: A Critical Question

Now, let’s talk about scalability. Snowflake and Databricks boast about their ability to scale effortlessly as data and applications grow. But how reliable is this promise? 

Many businesses approach scalability with a healthy dose of skepticism. While these platforms might promise to handle your needs for the long haul, organizations often scrub their data after just a few years. Why? Rising storage costs, changing data regulations, or simply the headache of managing massive datasets could be the reason. 

These platforms are indeed equipped to handle huge volumes of data, but businesses should think critically about the longevity of these solutions. Scalability should be more than just having the capacity for more data; it should also involve sustainability—ensuring that your stored data remains useful, accessible, and cost-effective over time. 

The Future of Native Hosting

The native hosting capabilities coming from Snowflake and Databricks point to an exciting future: integrated, simplified ecosystems that can handle data and applications in one place. This trend lightens companies’ load, allowing quicker and more efficient application deployment and management. 

However, businesses must keep a close eye on the realities of scalability. While these platforms tout long-term scalability, a company’s real success will hinge on its ability to manage and store data effectively. After all, it’s about making sure that the promise of scalability leads to genuine efficiency in the real world. 

 

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