A retail media platform strengthened campaign trust and data operations through an agentic, AI-native data foundation. By combining automated data quality monitoring with standardized attribution logic, the solution improved data quality compliance, accelerated onboarding of new data sources, and reduced campaign reporting turnaround at scale.
Case Study Topic: Marketing Analytics
Driving Sales Productivity and Pipeline Growth Through AI-Powered Predictive Lead Prioritization
Faced with growing lead volumes and inconsistent prioritization, a leading global B2B enterprise adopted AI-powered predictive lead prioritization to improve sales effectiveness. AI-ready data foundations, machine learning-based propensity models, and intelligent lead scoring enabled higher sales productivity, better pipeline visibility, and improved conversion efficiency.
AI-Powered eCommerce Optimization for CPG Brands
Discover how MathCo enabled CPG eCommerce Optimization using AI-driven insights to improve Digital Shelf Optimization, strengthen retail media performance, and accelerate Marketplace Performance Optimization, influencing $120M+ in revenue.
AI-Powered Cross-Sell Intelligence for Enterprise SaaS Growth
Discover how a leading global SaaS platform provider transformed its cross-sell strategy with AI-powered opportunity intelligence. Through an AI-ready data foundation, predictive propensity modeling, and intelligent account prioritization, the organization increased conversion efficiency, streamlined sales efforts, and unlocked significant pipeline growth opportunities.
Measuring AI Visibility Through AEO and GEO Intelligence
A leading global fashion and beauty enterprise had a strong digital shelf presence but zero visibility into how AI platforms discovered and recommended their brand. MathCo deployed a structured AEO and GEO intelligence framework using AI brand analysis tools across ChatGPT, Gemini, Perplexity, and Amazon Rufus to measure, benchmark, and optimize AI-driven brand perception.
From Periodic Measurement to Continuous Optimization with Always-On MMM
A leading CPG manufacturer modernized its marketing measurement capabilities with MathCo’s Always-On MMM solution, enabling continuous media optimization through automated model refreshes and granular product-level insights. This resulted in a 70% reduction in data preparation effort, 90% higher insight adoption, and an approximately 1.3% revenue uplift through optimized marketing spend allocation.
AI-Driven Promotion Personalization for Improved Engagement
A large-scale consumer engagement platform enhanced customer engagement and promotional efficiency through an AI-driven promotion personalization engine. By combining predictive modeling with optimization-based offer decisioning, the solution increased offer effectiveness, improved customer reactivation, and reduced promotional spend at scale.
AI-Powered Revenue Expansion Intelligence for B2B Growth
Explore how a leading global B2B services provider improved targeted revenue expansion using AI-powered lead intelligence and propensity modelling. The solution enabled intelligent account prioritization and embedding actionable insights into sales workflows, the organization accelerated opportunity identification, improved conversion rates, and drove scalable revenue growth.
AI-Powered Operations Transformation
Discover how a leading global manufacturer improved shopfloor efficiency using an AI-powered voice-enabled assistant. Our solution enabled real-time troubleshooting and contextual knowledge access, reduced downtime, accelerated issue resolution, and empowered operators with instant, hands-free support.
A Purpose-Built Composable CDP for Maximizing Marketing Effectiveness
A global fashion retailer partnered with MathCo to implement a Databricks-powered Customer 360 platform, unifying store, online, and marketing data into a single “Golden Customer Record.” The solution improved personalization, reduced duplicate records by 30%, cut data quality issues by 65%, and drove a 15% conversion uplift for data-driven marketing.