A global fashion retailer partnered with MathCo to implement a Databricks-powered Customer 360 platform, consolidating store, online, and external marketing data into a single “Golden Customer Record.” The solution improved personalization, reduced duplicate records by 30%+, cut data quality issues by 65%, and drove a 15% uplift in conversions, enabling scalable, data-driven marketing decisions.
Case Study Topic: Marketing Analytics
End-to-End Analytics Platform for Strategy & Insights, Sales, Marketing & Brand Performance
A global CPG leader partnered with MathCo to build a Snowflake-based analytics platform, unifying sales, brand, and consumer data. The solution enabled SKU-level insights, cut reporting time from hours to minutes, and provided a 360° view of brand and market performance across regions.
Empowering Smarter Procurement with Commodity Price Forecasting
Our Commodity Price Forecasting tool helped a leading F&B CPG enterprise react to market volatility and optimize their material procurement process. This helped in reducing procurement costs by 5% and lowering budget overruns by 30%.
Elevating Customer Experience through Feedback Analysis
MathCo’s solutioning approach helped a leading fashion and beauty brand understand and unlock insights from consumer feedback. Our tool analyzed ~150,000 multi-lingual feedback within 6 – 12 months of solution implementation, reducing time-to-insights by 90%.
Improving Campaign Efficiency with Precision MMM Planning
MathCo partnered with a global QSR brand to develop a scalable marketing mix modeling solution that helped optimize cross-channel media spend and improve campaign ROI. The approach replaced fragmented insights with unified, data-driven planning and led to a measurable uplift in marketing effectiveness.
Driving Retention and Engagement Through Customer Lifetime Value Analysis
We helped a leading retail enterprise unlock over $36M in topline impact by transforming its customer engagement strategy through predictive CLTV modeling. By shifting from static, spend-based metrics to dynamic, behavior-driven insights, our solution enabled precise segmentation and improved retention – driving measurable growth and long-term customer value.
Enabling Demand Forecasting for New Products
Discover how our demand forecasting solution achieved a 25–30% improvement in new launch forecast accuracy by leveraging category-specific dynamics, saving over $5M in missed sales opportunities through better demand visibility. By choosing our custom solution over an off-the-shelf tool, the cost of ownership was cut down by 55%.
Streamlining Supply and Demand Through a Collaborative Planning Solution
We helped a leading CPG enterprise save over $32M through excess inventory reduction and enabled agile product planning that adapts to weekly market changes. By enhancing inventory placement and improving forecasting accuracy, our approach transformed the client’s last-mile supply planning, driving efficiency and agility across their supply chain.
Driving Precision in Automotive Marketing: Strategies for Enhanced Customer Engagement
Explore how MathCo assisted a leading automaker in reducing irrelevant communications by 81%, increasing redemption rates by 6%, and driving sales through data-driven marketing. Learn how precision targeting enhanced customer engagement and maximized ROI.
Demand Planner
Discover how our Demand Planner solution helped a CPG company reduce inventory holding costs by 15%, cut baseline planning time by 35%, and lower lost sales from stockouts by 20%. Through advanced AI/ML models and data integration, the client achieved precise demand forecasting and improved operational efficiency.