MathCo partnered with a sportswear manufacturer to improve digital conversion through advanced journey analytics and experimentation. By identifying friction points across the path to purchase and enabling data-backed website enhancements, the solution delivered higher conversion rates and increased marketing ROI.
Technology: Python
Improving Campaign Efficiency with Precision MMM Planning
MathCo partnered with a global QSR brand to develop a scalable marketing mix modeling solution that helped optimize cross-channel media spend and improve campaign ROI. The approach replaced fragmented insights with unified, data-driven planning and led to a measurable uplift in marketing effectiveness.
Boosting Profitability Through Promotion Impact Modeling
MathCo partnered with a leading apparel retailer to design a data-driven promotion analytics solution that improved the efficiency of their marketing efforts. By reducing promo spend by 17% and increasing promotional effectiveness by 27%, the solution delivered stronger campaign performance and helped unlock ~$6.5 million in quarterly margin gains.
Data-Driven Pricing for Improved Profitability in Apparel Retail
We partnered with a leading apparel retailer to build a data-driven pricing optimization framework that helped unlock ~$2.5M in annual margin gains. By incorporating price elasticity, product lifecycle stages, and granular demand patterns, the solution empowered the client to make more confident pricing decisions, reduce reliance on blanket discounts, and improve the overall effectiveness of their promotion strategy.
Optimizing Replenishment Strategies via Demand Forecasting
Learn how we helped a leading home improvement product retailer optimize replenishment strategies through a speedy demand forecasting system, resulting in $12.33MM monthly opportunistic costs uncovered due to forecasting BIAS improvements. By enabling more precise decision-making for purchase orders, we brought about a 66% reduction in demand planner overrides and reduced execution time from twenty to seven hours.
Driving Precision in Automotive Marketing: Strategies for Enhanced Customer Engagement
Explore how MathCo assisted a leading automaker in reducing irrelevant communications by 81%, increasing redemption rates by 6%, and driving sales through data-driven marketing. Learn how precision targeting enhanced customer engagement and maximized ROI.
Demand Forecasting for Optimizing Truckloads
Optimize truckload efficiency with data-driven demand forecasting. Discover how our custom solution helped a leading battery distributor achieve a 44% load factor reduction and a projected 7x ROI through advanced analytics, improved load planning, and operational enhancements.
Demand Planner
Discover how our Demand Planner solution helped a CPG company reduce inventory holding costs by 15%, cut baseline planning time by 35%, and lower lost sales from stockouts by 20%. Through advanced AI/ML models and data integration, the client achieved precise demand forecasting and improved operational efficiency.