Swetha Shankar works closely with leading consumer brands to crack some of their newest and most complex challenges — from reimagining MMM frameworks and sharpening Field Force Effectiveness models to building smarter Demand & Supply Forecasting systems and designing Promo & Category Management solutions that drive real business decisions. Her strength lies in product thinking and solutioning, crafting scalable, decision-first analytics products that business teams love to use. Swetha enjoys borrowing patterns from across industries, connecting unexpected dots, and turning cross-industry learnings into innovative, high-impact business solutions.