Solution
Conversion Optimization
Solution
Conversion Optimization
Industry
Retail
Region
US
Technology
Microsoft Azure
Context
In the competitive world of e-commerce, driving growth through improved digital experiences is a top priority for global retailers. However, many struggle to connect customer behavior with conversion outcomes, especially across diverse product categories and user journeys.
MathCo partnered with one of the world’s largest sportswear brands to build a data-driven framework that identified lost opportunities, streamlined user navigation, and optimized underperforming site areas. By enabling continuous experimentation and conversion tracking, the solution boosted marketing ROI and unlocked new avenues for sustainable growth.
Problem statement
Our client, a leading global sportswear manufacturer, wanted to improve conversion rates on its brand website but lacked visibility into customer drop-off points and friction across the purchase journey. Despite having access to clickstream and sales data, the absence of a unified framework made it difficult to pinpoint where and why users were abandoning sessions. The complexity of user behavior across categories, combined with limited profiling of customer preferences, posed additional challenges. The client partnered with MathCo to perform an in-depth analysis and design a data-driven solution that would help identify lost opportunities, uncover behavioral patterns, and recommend targeted changes to improve digital conversion outcomes.
Impact
- Enabled targeted re-engagement campaigns for high-potential yet low-converting segments, adding an estimated $8M in incremental annual revenue
- Achieved a 14% increase in overall marketing ROI over a span of two years
- Identified underperforming sections of the website and recommended changes that improved conversion rates from 1% to 7% in select categories
Access the Case Study to Learn More about This Partnership
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