Developing a GenAI-Powered Disambiguation Orchestrator for Pharma Representatives

Solution Disambiguation Orchestrator
Solution Disambiguation Orchestrator
Industry Pharma
Region US
Technology Kubernetes
Context
Pharmaceutical sales representatives navigate a fast-paced, data-driven environment where success hinges on their ability to access and utilize critical information efficiently. Some of the common challenges include: 
  • Managing diverse data formats across internal and external sources. 
  • Extracting actionable insights quickly. 
  • Scheduling and prioritizing high-value meetings with HCPs. 
  • Streamlining post-meeting documentation and follow-ups. 
A tailored GenAI tool like RepGPT not only alleviates these challenges but also becomes an indispensable virtual assistant, ensuring representatives to focus on strategic tasks and client interactions. 
Problem statement

In our client’s organization, a leading global pharmaceutical company, challenges arose in the sales processes, affecting their business outcomes. Sales representatives faced several hindrances, including:  

  • Inefficiencies in accessing information from multiple teams and databases. 
  • Lack of unified tools for scheduling and strategic planning. 
  • Heavy reliance on manual processes for meeting summaries and follow-ups. 

 The client wanted a GenAI-powered disambiguation agent that functions as a brain to identify the foundational tools and organizational assets that can be leveraged based on the representative’s task to provide actionable insights, real-time support, unify data access, and streamline workflows. 

Impact

  • Unlocked a 25% gain in productivity for over 4,000 sales reps, enabling them to allocate more time to strategic tasks and drive faster decision-making.
  • The application enabled the team to reduce time spent logging into different systems and performing repetitive tasks by 50%.
  • The solution empowered sales representatives to engage more effectively with HCPs, ultimately driving better sales performance and customer satisfaction.
  • The application became their one-stop shop for representatives to have access to a variety of harmonized data sources and automate daily actions.

Access the Case Study to Learn More about This Partnership

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