Problem Statement
A leading CPG conglomerate struggled to maximize marketplace growth due to fragmented data sources, manual analysis processes, and disconnected workflows across commerce and media teams. Limited visibility into digital shelf performance made it difficult to understand the drivers of search rankings, conversions, and revenue outcomes. The organization also faced challenges in improving retail media effectiveness because insights, diagnosis, and action planning were spread across multiple systems. To accelerate marketplace performance optimization and enable scalable eCommerce marketplace optimization, the client needed an AI-driven solution that could automate analysis, identify root causes, and recommend actions with measurable business impact.
Impact
- $120M+ revenue influenced through stronger marketplace visibility, digital shelf optimization, and retail media effectiveness
- 60% reduction in manual analysis effort through automated monitoring, diagnosis, and recommendations
- 3X faster anomaly detection and root cause identification, improving retail media performance optimization and driving a 20% increase in operational efficiency
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