Within the next year, leading organizations are looking to double their number of Artificial Intelligence (AI) projects, with nearly 40% of them looking to deploy AI solutions by the end of this year alone [1]. We specifically consider two trends that are slated to gain prominence in the coming years – cloud-based AI and ML… Continue reading Cloud-based AI/Machine Learning Workflows and Hyperautomation: Tech Tools to Accelerate Business Innovation
Topic: Business Insights
MMx: Transforming Pharma Marketing for the Digital Age
Introduction The pharma industry is increasing its investment in marketing and advertising efforts, with digital ad spend alone crossing USD 6 billion in 2022 [1]. Research has even shown that the industry has overtaken the tech industry to become the second-largest sector for ad spend in 2023 [2]. With these investments on the rise, it… Continue reading MMx: Transforming Pharma Marketing for the Digital Age
Unlocking Revenue Growth with Modern-Day RGM Practices in CPG
Modern-day Revenue Growth Management (RGM) embraces data-driven strategies to navigate evolving market complexities, optimizing pricing, promotions, assortment planning, and channel management. By leveraging data, CPGs unlock growth avenues and tailor strategies for sustainable success in the digital era.
Digitizing Revenue Growth Management for Scale and Impact
The CPG industry grapples with digital disruptions, supply chain complexities, and inflationary pressures. To overcome these hurdles, companies must rely on data-driven Revenue Growth Management (RGM).
Three Major Factors Transforming the Media & Entertainment Industry
This article explores three major factors shaping the future of the media and entertainment industry, namely the growing influence of social media on marketing and content distribution, the increasing buying power of Gen Z, and the role of analytics and artificial intelligence (AI) in improving various aspects of the industry, such as content customization, distribution, and metadata tagging.