Generative AI has been playing a pivotal role in transforming experiences for both businesses and consumers alike, as evidenced by 71% of consumers wanting it to be integrated into their shopping experiences and with 58% of the audience already replacing traditional search engines with GenAI tools for advanced results. This increased demand necessitates businesses to stay updated with upcoming trends that will enable them to meet consumer expectations, create strategies that resonate in the market, and cater to their needs.
CPG businesses have been chasing moonshot ideas that leverage GenAI in recent times, hoping to drive growth. While generating personalized messages, accelerating product development, enhancing user experience with consumer-facing chatbots, and more are some of the forecasted use cases, there hasn’t been significant proof of these trends creating a tangible impact. The real success lies in going beyond this hype, addressing the specific pain points, and adopting a niche approach to solve them that will help businesses win the ultimate race.
MathCo’s collaboration with leading Fortune 500 organizations has helped us crack this code, identify top-pointed enterprise challenges, and build impactful solutions that address the needs of the hour while making them future-proof. Here are some of the challenges you can tackle in 2025 with GenAI and how we have done it to deliver tangible outcomes:
Transform Data Visibility for Business Teams – Unlocking Key Insights in Minutes with Gen AI
Common challenges CPG enterprises face every day include data being dispersed in various sources that aren’t readily available for consumption. This creates misalignment between markets and brand teams, which leads to discrepancies in financial reporting, performance KPIs, and more.
An advanced adoption strategy powered by GenAI is the key to solving this challenge. Our approach includes developing a centralized platform that streamlines multiple data sources. This platform includes an integrated insights engine powered by LLMs that helps users query insights directly without having advanced knowledge of coding. This engine, compliant with necessary security constraints, enables users to gain relevant insights required for their business function.
For instance, we helped the central analytics team of a CPG leader cut down time to insights by 90% through our GenAI-powered insights query engine. Our solution helped over 2200 business users get accurate market performance, brand growth, and financial metrics within minutes, as opposed to their previous timeline, which varied between 2 and 3 days.
Boost Analytics Adoption with Gen AI Plugins Tailored to Your Organizational Context
Enterprises often make larger investments in developing analytical dashboards that are not consumed by businesses at scale. This lack of adoption leads to redundant capabilities and adversely impacts decision-making processes.
While there are GenAI advancements almost every day to generate outcomes, not all of them consider the organizational context to give specific results that businesses crave. We have identified this glaring gap as an opportunity and have helped our clients gain a competitive edge through contextualizing LLMs. By onboarding relevant data sets and organizational assets to our GenAI solution ecosystem, we ensure each client gets outputs that are curated for their requirements by assessing and analyzing their organizational context. Such personalized insights, as opposed to generic ones, can take enterprises miles ahead in their growth journey.
MathCo has built a solution that empowers businesses with auto-generated personalized insights powered by our proprietary platform – NucliOS. To learn more about how we do this effectively, click here.
Enable Deeper Shopper Insights with LLM Powered Synthetic Data Generators
Understanding shopper insights and pain points is critical for brands to understand the needs of the hour and strategize accordingly. Often, the business teams do not have the right data to leverage accurate insights.
Our approach to tackling this process gap includes developing a GenAI-powered data framework that leverages existing data to create contextual synthetic data for markets, brands, and more. This framework empowers market and shopper insights teams with advanced insights by understanding markets and users in real-time and creating various scenarios.
One of our high-impact use cases includes our collaboration with a multinational CPG company, where we delivered insightful consumer trends from non-surveyed zones through synthetic data, thereby decreasing 20% in traditional research spending.
Equip Commercial Teams & Sales-Representatives with Next Best Action Recommendations
Sales representatives often struggle with identifying the next best action owing to insights being spread across multiple sources in varying formats. This significantly affects their sales processes and outcomes.
Accelerating sales processes with data-based decisions rather than assumptions can have a higher impact on businesses. Our GenAI-powered framework empowers RGM and commercial teams with relevant insights through a holistic assessment of multiple documents and creating an ideal strategy with recommendations for the next best action. This equips representatives with all the necessary information they might require to target an account and unlock remarkable results.
Through this approach, we have enabled a global CPG products manufacturer’s sales and commercial teams to improve their sales visits by 20% by reducing time spent in-store by 40%. This has further resulted in an overall lift in sales of 8% or $80M across store clusters.
Conclusion
As the industry continues to evolve rampantly, enterprises must embrace GenAI and innovation to solve their top challenges. While the opportunity to accelerate growth is tremendous, the real success lies in harnessing AI’s full potential through a tailored approach.
MathCo’s expertise in AI-powered solutions makes us the ideal partner for enterprises that aspire to unlock smarter decisions. Leveraging our in-house accelerators, we deliver faster proof-of-concepts and solutions that are scalable, contextual, and privacy-compliant, which further allows businesses to rely on us as their enterprise AI partner of choice.
Contact us today to learn how we can help you overcome hurdles such as delayed insights, low tool adoption, fragmented shopper data, and more.
