H. Vasanth Munnamgi, Associate Principal, and Anwar Altaqi, Principal at MathCo, co-authored and shared an article with Machine Edge Global exploring how precision marketing is reshaping the automotive industry in their latest piece. As traditional marketing loses effectiveness, they highlight the need for personalized, data-driven outreach that aligns with today’s digitally savvy consumers. They focus on how, by using AI, machine learning, and Agentic AI systems, automakers can better understand customer behavior, deliver real-time personalized experiences, and bridge the gap between online research and dealership visits. They emphasize how this approach not only boosts engagement and ROI but also enhances customer loyalty and lifetime value.
To read the full article, click here.
