Enhancing Marketing Solutions and Data Asset Creation for Organizations
Chicago / Bengaluru – December 08, 2023: TheMathCompany or MathCo®, a global leader in Enterprise AI and analytics, announced its strategic partnership with LiveRamp, a leader in data collaboration. This exciting collaboration is poised to transform the landscape of analytics solutions for marketing functions within large enterprises.
In a move that reflects MathCo’s commitment to creating elevated experiences and simplifying solutions at speed, this partnership will aim at developing best-in-class marketing analytics solutions in a cookie-less future. These solutions will deliver enhanced targeting, personalized ads, improved measurement capabilities, and robust privacy compliance measures. The synergy between MathCo’s Marketing Analytics CoE and LiveRamp’s Identity resolution technology will enable businesses to make data-driven marketing decisions with an unmatched level of efficiency and precision.
The foundation of this partnership is the integration of TheMathCompany’s cutting-edge NucliOS platform with LiveRamp’s data collaboration technology. This integration will establish NucliOS as the ultimate destination for all marketing planning, execution, and optimization workflows. By removing external dependency needs, NucliOS will provide a seamless and comprehensive solution for businesses seeking to enhance their marketing strategies.
As part of this collaboration, MathCo will gain access to LiveRamp University, giving extensive opportunities for upskilling and training its workforce. This reflects MathCo’s commitment to a continuous endeavor to nurturing talent and staying at the forefront of industry trends.
Shridhar Guntury, Chief Technology Officer, MathCo, said, “As the world moves toward a cookie-less future, a new challenge is faced by the marketing executives. New ways of tracking identities in advertising for enhanced targeting and retargeting will be essential to keep marketing initiatives efficient. With our partnership with LiveRamp, we are excited to explore their unique identity resolution techniques to overcome the challenge and stay ahead of the curve.”
MathCo is renowned for its hybrid consulting model, leveraging AI and Analytics to solve specific problems for leading Fortune 500 companies. MathCo’s established Marketing Analytics CoE provides a variety of customized applications like Marketing Mix Wizard, Campaign Manager, Retail Media Mix, Channel Performance and more. With a robust team of scientists, data engineers, visualization experts, and domain experts worldwide, MathCo is exceptionally positioned to empower marketing functions, to become self-sufficient in their analytics journey.
