Industry CPG
Region Global
Solution Advanced Analytics Center
Context
In today's CPG landscape, establishing a solid analytics and innovation foundation has become imperative for companies seeking sustained competitiveness. These centers serve as hubs where data and analytics teams tackle multifaceted challenges spanning supply chain optimization, pricing strategies, assortment management, and marketing analytics. They also serve as catalysts for innovation, fostering collaboration between cross-functional teams and enabling the development of agile strategies tailored to local markets while aligning with overarching global business objectives.
Problem statement
Our client, a multinational CPG giant, was keen on building an exclusive global advanced analytics center. The focus was to house data and analytics teams in an innovation center, where they would solve diverse problems in the areas of supply chain, pricing, assortment, and marketing analytics for business units across the world. This required setting up dedicated analytics teams, processes, and a governance structure while developing in-house analytics capabilities to enable full-fledged independent analytics operations.
Impact
- Reduced talent acquisition time by 6 months with 40% cost savings
- Built credibility through successful execution of proof-of-concepts and sourced engagements with impact worth $300 million in a 4-month period
- Built a sustainable global delivery system while fostering a culture of innovation