As 2022 witnessed retail media spend eclipse $40 billion, businesses found themselves in a race to have the right processes and solutions to tackle the ever-growing business challenges and catch up to technological advances and other innovations in the industry. With digital advertising expenditure crossing the $600 billion mark in 2022, One of the topics… Continue reading Empowering Retail Media Marketing with NucliOS
Category: Tech & Media
How Data and Analytics are Shaping the Esports Industry
What is esports and why does it matter? It’s a Sunday in October 2021: around a million people from around the world are watching the livestream from Arena Națională in Romania to see Team Spirit fight for The International 10 trophy against PSG.LGD[1]. Behind the scenes of this online spectacle are a team of people… Continue reading How Data and Analytics are Shaping the Esports Industry
Q&A with Prabal Majumdar: The Rise of Retail Media and the Evolving Digital Advertising Landscape
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