Commercial Analytics Transformation Roadmap

Industry Manufacturing
Region Global
Solution Digital Transformation Roadmap
Context
The strategic value of digital transformation has been rising consistently over the last two decades in industrial manufacturing. Modern analytics solutions are the answer to maximizing the revenue potential, elevating NPS scores, and realizing efficiencies at scale in an evolving market dynamic. To this end, a targeted, well-prioritized transformation roadmap is the first step for realizing the value potential of advanced analytics in the commercial function in manufacturing.
Problem statement

The client is a leading chip and sensor manufacturing business, and their Commercial Analytics team found it challenging to quantify and attribute their impact on the organization’s growth and revenue. They wanted to fill this gap and help Commercial business teams generate insights using advanced analytics. Therefore, the client wished to create a roadmap for prioritizing the implementation of use cases based on their utility to all BUs and their value potential.

Impact

  • A comprehensive report detailing existing analytics maturity and gaps in the transformation journey, with a thorough benchmarking against industry competitors
  • A multi-year transformation roadmap with systematic prioritization of key use cases based on their scaling efficiency, value potential, and dependencies on foundational capabilities
  • Insights into implementation efforts and adoption challenges for each use case and their potential top-line, bottom-line, and customer experience impact

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